Discounts

Learning Objective

After reading this guide you should have a better understanding of:

• The different types of sales and discounts offered

• How to create the different types of sales and discounts

Contents

Overview

The discount section in Shopify is a powerful tool for store owners to manage and implement various discount strategies to boost sales, attract customers, and clear inventory. Here is an overview of the main features and functionalities of the discount section in Shopify:

Types of Discounts

1. Fixed Amount: Provides a specific amount off the total purchase.

2. Percentage: Offers a percentage discount on the total order or specific products.

3. Free Shipping: Removes the shipping cost from the order.

Creating an “Amount Off Products” Discount

Training Video

TBC

Written Guide

Creating an "Amount off Products" discount in Shopify involves setting up a discount code that offers a fixed amount of money off specific products.

In the Shopify admin dashboard, you will first want to click on Discounts in the left-hand sidebar followed by the Create Discount button in the top right corner.

Open

You will now be asked to select the discount you are looking to create. In this scenario, you will want to click Amount off Products.

Open

You will first need to decide the method you are looking to use to apply this discount. You can either have your customers use a discount code or have the discount automatically applied at the checkout.

The next step is to apply the discount amount the customer will receive for using this offer, you can add a number value and choose if it is a percentage off or a fixed amount.

You can then add in the collection(s) or products(s) you wish to include in this discount you are creating.

Open

The above video is an example of making a 10% discount code to be applied to the collection of products under “Black Friday”

You will now need to complete the Minimum purchase requirements where you can create the minimum the customer will need to spend or the number of products the customer will need to buy to achieve this discount.

Next, you will be asked to do the Customer eligibility section where you can choose if this is applied to all customers, only certain customer segments or a specific customer(s)

The last three sections relate to whether this discount can only be used a certain amount of times between all customers or if it is a one-off use for the customer. If the discount can be used in conjunction with other discounts you have created and the time the discount will start and if it has an end date.

Creating a “Buy X get Y” Discount

Training Video

TBC

Written Guide

Creating a "Buy X, Get Y" discount in Shopify is an effective way to encourage customers to purchase more items by offering them a free or discounted product when they buy a certain number of other products

In the Shopify admin dashboard, you will first want to click on Discounts in the left-hand sidebar followed by the Create Discount button in the top right corner.

Open

You will now be asked to select the discount you are looking to create. In this scenario, you will want to click Buy X get Y.

Open

You will first need to decide the method you are looking to use to apply this discount. You can either have your customers use a discount code or have the discount automatically applied at the checkout.

You will now need to complete the Customer Buys section where you will input either the amount the customer will need to spend or the number of items a customer must buy to receive this discount.

You will then need to advise what the customer will get for completing the part above. This could be a percentage off the second product, an amount off both products or it could be the second product free.

Open

In this video, we are setting up a buy 1 get 1 free discount on a black t-shirt

Next, you will be asked to do the Customer eligibility section where you can choose if this is applied to all customers, only certain customer segments or a specific customer(s)

The last three sections relate to whether this discount can only be used a certain amount of times between all customers or if it is a one-off use for the customer. If the discount can be used in conjunction with other discounts you have created and the time the discount will start and if it has an end date.

Creating an “Amount off order” Discount

Training Video

TBC

Written Guide

Creating an "Amount off Order" discount in Shopify involves setting up a discount code that provides a fixed amount off the total order value

In the Shopify admin dashboard, you will first want to click on Discounts in the left-hand sidebar followed by the Create Discount button in the top right corner.

Open

You will now be asked to select the discount you are looking to create. In this scenario, you will want to click Amount off order.

Open

You will first need to decide the method you are looking to use to apply this discount. You can either have your customers use a discount code or have the discount automatically applied at the checkout.

The next step is to apply the discount amount the customer will receive for using this offer, you can add a number value and choose if it is a percentage off or a fixed amount.

Open

The above example is for a discount code to be used when the customer spends more than £50 to receive 5% off the basket's total

You will now need to complete the Minimum purchase requirements where you can create the minimum the customer will need to spend or the number of products the customer will need to buy to achieve this discount.

Next, you will be asked to do the Customer eligibility section where you can choose if this is applied to all customers, only certain customer segments or a specific customer(s)

The last three sections relate to whether this discount can only be used a certain amount of times between all customers or if it is a one-off use for the customer. If the discount can be used in conjunction with other discounts you have created and the time the discount will start and if it has an end date.

Creating a “Free Shipping” Discount

Training Video

TBC

Written Guide

Creating a free shipping discount in Shopify is a great way to incentivise customers to complete their purchases by eliminating shipping costs.

In the Shopify admin dashboard, you will first want to click on Discounts in the left-hand sidebar followed by the Create Discount button in the top right corner.

Open

You will now be asked to select the discount you are looking to create. In this scenario, you will want to click Free Shipping.

Open

You will first need to decide the method you are looking to use to apply this discount. You can either have your customers use a discount code or have the discount automatically applied at the checkout.

You will now need to decide if this shipping discount is applied to all countries you deliver to, or just some, along with the ability to stop this discount from working if the shipping rate that would be applied is over a certain price.

Open

The above video is an example of creating a discount-coded shipping discount which will only apply to the UK.

You will now need to complete the Minimum purchase requirements where you can create the minimum the customer will need to spend or the number of products the customer will need to buy to achieve this discount.

Next, you will be asked to do the Customer eligibility section where you can choose if this is applied to all customers, only certain customer segments or a specific customer(s)

The last three sections relate to whether this discount can only be used a certain amount of times between all customers or if it is a one-off use for the customer. If the discount can be used in conjunction with other discounts you have created and the time the discount will start and if it has an end date.

Summary

Hopefully you now have a better understanding of how to create the different sales and discounts that are on offer on the Shopify platform.

Further Reading